Apple Logo: Apple’s corporate identity marks a before and after in the history of computer product branding. Thanks to Steve Jobs, which we sadly dismiss today, computers and other technological products showed an unknown face.
Apple made the design and functionality combine exquisitely to provide us with clean, advanced products that changed our way of understanding technology.
It all started in 1976. It was then that the first Apple logo, the work of Ronald Wayne, was designed, sometimes named as the third co-founder of the company. The logo shows Isaac Newton sitting under a tree and on him, a bright apple about to get rid of. In the frame we can read “Newton… a mind forever voyaging through strange seas of thought…. alone ” (Something like: Newton… a mind always traveling through the strange seas of thought…. alone).
Fortunately, the previously named logo lasted only a year until Steve Jobs commissioned graphic designer Rob Janoff to redesign this logo to something more modern. Janoff never imagined that his logo would be one of the most recognizable and iconic in history.
According to this designer, the bite of the apple was included for the simple reason of being able to identify the icon with an apple and not with a tomato. In addition, a curious pun is produced: Bite/Byte, an obvious reference to the company’s technological character.
At that time the logo used the colors of the rainbow inside. It is rumored that Steve Jobs insisted on using this multicolor character to “humanize ” the company. In addition, it alludes directly to its innovative color technology. Janoff commented that the strange disposition of the colors was not due to any specific reason, except the fact that the green was to be up, because it is where the sheet was.
This logo remained active until the end of 1998 when Jobs returned to Apple and insisted on simplifying it even more by eliminating all traces of the rainbow to welcome “the era Jonathan Ive”: Less is more.
At this stage we could see several versions of the monochrome logo. From 2001 to 2003 we used the version “Aqueous ” that we see above:
From 2003 a more crystalline version was used.
Today, Apple’s logo has been even more simplified by eliminating any shimmering or shimmering effect, leaving a completely flat grey shape. It should be noted that the Apple shape remains unchanged since its creation in 1976.